Studio — Boa Lane Creative
Boa Lane

Creative Studio.

Brands are built, not branded.

I.
Brand Identity. (n.)

/ ˈbrand ʌɪˈdɛntɪti /

"Where every brand begins. The look, the language, the soul."

The foundation.The visual and verbal world a brand lives inside. Logos and wordmarks, visual identity systems, naming and verbal identity, brand guidelines, art direction, moodboards, and rebrands for brands building from scratch or ready to evolve through a considered refresh.

II.
Web and Digital. (n.)

/ wɛb and ˈdɪdʒɪt(ə)l /

"Editorial pacing, custom code, no templates."

The build.Custom Squarespace sites with CSS and JavaScript, Framer and Webflow development, custom HTML and JS builds, landing pages and microsites, ecommerce on Squarespace and Shopify, membership and booking platforms with Arketa and Memberspace, analytics and SEO, hosting and DNS, site migrations, ongoing care, and Squarespace training and handover.

III.
Content and Campaigns. (n.)

/ ˈkɒntɛnt and kamˈpeɪnz /

"Stories told in stills, video, and everything in between."

The image.AI photoshoots and editorial imagery, AI video and motion generation, photography and video direction, video production and editing, campaign concepts and creative direction, lookbooks and product visuals, posters, flyers and print collateral, and animated wordmarks and logo motion.

IV.
Strategy and Social. (n.)

/ ˈstratɪdʒi and ˈsəʊʃ(ə)l /

"Where intention meets attention."

The voice.Social media strategy, content calendars and pillars, Instagram and TikTok direction, newsletter design and copy, email marketing systems, launch campaigns, pitch decks and brand presentations, and ongoing creative consulting and retainers.