Fleur
A pilates studio with a soft, defined identity.
Identity , Visuals , Web
A considered approach to a category that often defaults to the obvious.
Restraint, in dusty rose.
Logo, visual system, and website, developed for a new pilates studio. The identity was built around a softer, more disciplined reading of the category, allowing the brand to feel boutique without leaning on the expected cues.
A studio that looks the way the practice feels.
From the mark to the booking screen, every surface holds the same quiet discipline.