Hala
A coffee shop with a defined visual voice.
Identity , Packaging , Shoot
A complete identity built alongside the room itself, extended into custom packaging and an editorial shoot.
Built into the room.
Brand identity, custom packaging, and an editorial shoot covering space, product, and detail. The visual language was developed in step with the interior, so the brand reads as part of the architecture rather than something applied to it.
Coffee, treated as interior.
From the logotype to the takeaway cup, every surface was designed to feel part of the same room.